Throughout the site you will notice the presence of our very lovely, very purple orchid. The choice of this image is not an accident, or just because it is a great colour. I chose it because it symbolises so much of what I believe about small businesses.
I was on holiday in Ireland with my family, walking to a beach and as we crossed the dunes these little, purple orchids were scattered across the landscape. Each a tiny plant not much more than 10 cm tall, which could so easily be lost amongst the dune grass and other plants. But they weren’t. They might only be small, but they stood out: they are adapted to their environment, good at what they do. And a great colour too!….
They seemed the perfect metaphor for what I believe is possible for small businesses.